Cross Media Marketing News
From JFM Concepts & VDP Web
Welcome!
The first quarter of 2010 has been a time of change for all marketers. Traditional channels continue to lose market share to digital outlets. This is both a challenge and an opportunity for marketing service providers. In this month's issue, we examine 2010 marketing budgets, QR codes, selling cross media, best practices for landing page design and more.
In This Issue:
- 2010 Marketing Budgets - Challenge & Opportunity
- 2010 MIRA Award Nomination
- The Recent Marketing Buzz on QR Codes
- Selling Cross Media Marketing
- 11 Best Practices for Landing Page Design
- Featured Partner of the Month: Purls Made Easy
- Sample PURL Sites Available
- Reseller and Enterprise Clients get FREE PURLs and Landing Page Credits for self promotion
2010 Marketing Budgets - Challenge & Opportunity
From our friends at Exact Target, a survey was conducted that asked how marketers intend to spend their 2010 budgets. The shift away from traditional media continues. A summary of the result of the study appears below.
Click the thumbnail below.
The Opportunity
As marketers continue to shift their budgets to digital media channels, who will be there to provide the expertise in execution? Additionally, how will they manage to avoid adding a myriad of platforms and data silos to coordinate these additional channels? As manpower assets continue to dwindle at most firms, outsourcing is the only choice for many. This opens a huge window of opportunity for agencies and commercial printers regardless of the media mix.
Q: How can VDP Web® link all my social media efforts?
A: EASY! Purchase a URL or add a sub domain (eq. twitter.domain.com) to your current site and share it everywhere. Use a landing page credit (only $40) and create specific content for the effort. Direct visitors to this landing page, collect information and measure your results!
2010 MIRA Award Nomination
JFM Concepts has been nominated for the 2010 MIRA Technology Award by Troy Burke, founder of Right On Interactive, a 2009 finalist. Last years' winner was ExactTarget and the entire team at JFM is proud to be in the running for this honor. See more at www.techpoint.org/mira/
The Recent Marketing Buzz on QR Codes
There has been a lot of buzz at conferences and in blogs and websites lately about QR Codes. The primary usage for marketers has been to link url's in various forms of advertising. For reading the barcode, most users must install specific software on the mobile device to be used in order to read the image. There are numerous devices available in the market with scanning capability, usually using the built in camera. Various software providers have applications that can be loaded onto phones that do not come with the functionality pre-installed, such as the iPhone. For the complete story, see our blog at: crossmedia.typepad.com/cross_media_11_marketing/2010
Selling Cross Media Marketing
In case you have not had the chance to see our seminar series on selling cross media marketing, we have posted a recording of the webinar here.
11 Best Practices for Landing Page Design
Landing pages are a powerful tool that can be used to serve specific and relevant content to visitors gathered from a variety of marketing channels. They are especially powerful for individuals who need to make adjustments to the web but may not access to the corporate web site. Although often associated with paid search or PURLs, landing pages (or generic URLs – GURLs) can be used with newspaper or magazine ads, radio and television spots, print collaterals, or carrier pigeons. See the complete article at: http://crossmedia.typepad.com/cross_media_11_marketing/2010/
Featured Partner of the Month: Purls Made Easy
Jackie Crino at www.purlsmadeeasy.com has done an amazing job of bringing cross media marketing and support. From her marketing site:
"PURLs Made Easy's revolutionary marketing system allows you to EASILY create Personalized URLs and Personalized Landing Pages – for every single person on your contact list – with variable text, images, links, opt-in forms, surveys, and even video & sound...You can send each person on your contact list a PERSONALIZED direct mail piece inviting them to their own Personalized URL and Landing Page! Or you can use your favorite email marketing system to send your invite!"
Jackie markets to several verticals including real estate and "solopreneurs" with great effect. Contact her for an e-book entitled "How to Turn Your Business into a Marketing Powerhouse."
Show us what you're doing
VDP Web is calling for samples. How are you adding the PURL to your mail piece or email? What have you created for a landing page? What are you doing to track response on your cross media efforts?
Please contact josh@jfmconcepts.com for more information
Sample PURL Sites Available
The easiest way to sell cross media is to demonstrate it. Please contact Josh for sample sites and live PURLs to show segmentation and data collecting capabilities.
Reseller and Enterprise Clients get FREE PURLs and Landing Page Credits for self promotion
Sending out a newsletter? Prospecting for new clients? Practice what you preach and use a PURL or GURL to help sell the service. VDP Web® Reseller and Enterprise clients have access to FREE credits for self promotions that feature cross media marketing functionality. Use these on any marketing channel you wish.
Contact Josh for more information at 317.254.4510