Cross Media Marketing News

From JFM Concepts & VDP Web


Welcome!

It’s hard to believe that 2009 is almost gone. There is still a lot of work left to do. This newsletter has some great information to end the year on a good note. Enjoy!

Below the Fold:

  • Free Sales & Functionality Webinars
  • JFM Concepts Offers Great Customer Service
  • The USPS Says No Rate Hike For 2010
  • VDP Web – Enhancements & Coming Soon!
  • Cross Media & Integrated Marketing Budgets Rising?
  • Increase Your Reach During The Holidays

Let’s Talk– Sales Strategy & Functionality Webinars

We want you to sell campaigns just as much as you do! Spend an hour or two going through the system with John Fager, our CTO, and meet with James to review proven sales strategies that help close deals.

"Advanced Cross Media Features"

We have launched many new features, and the best way to know the system is to use it! Register for an advanced VDP Web walkthrough on either of these dates:

Tuesday, February 16th at 1:00pm EST

Thursday, February 25th at 1:00pm EST

"How can I sell cross-media to my customers?"

Easy! Let us show you how. James Michelson, an industry recognized leader in Cross Media, will be giving webinars to discuss strategy and sales on these dates:

Thursday, February 18th at 1:00pm EST

Tuesday, February 23rd at 1:00pm EST



World Class Customer Service – Not Just PURLs

JFM Concepts supports our customers with premium customer support. Enterprise account holders can dial the office and speak directly to a member of the core development staff. We also offer data services, strategy, creative support, and – if you need it – soup to nuts campaign implementation.

Interested In VDP Web Online?

The release of JFM Concepts’ online PURL utility has far exceeded expectations. The VDP Web Online service has all of the features you need to build and manage complete cross media marketing campaigns with personalized URLs (PURLs), Email Marketing, 800-Number tracking, and SMS Text Messaging. Consolidate all your efforts into one simple interface.

Great News! USPS will NOT raise rates for popular products in 2010!

This includes First-Class Mail, Standard Mail, periodicals and single piece parcel post, so mail away!



VDP Web Enhancements – Asked for by YOU!

VDP Web is developed based on client feedback. This application’s framework can quickly be adapted to support numerous functions. Here is what’s available for you right now:

  • 1-800 Number Tracking – Easy to add for as low as $29.95/month (includes 30 minutes).
  • SMS Text Messaging – As low as $35.00/month and $0.08/message.
  • Email Marketing – As low as $49.95/month and $0.015/message.
  • Color Picker – Enhance your Content Wizard by choosing your own colors.
  • Sales Rep Email Alerts – For clients with multiple reps; send alerts only for their prospects!
  • Time Counter – Track how long your prospects are viewing your landing page.
  • Help Documentation – Step by step instructions on using the system, including HTML and design.
  • Download Reports – Keep track of your prospects and results.
  • Auto Dealer Format XML – Integrated system with code used to populate CRM’s used by dealers.
  • New Reporting Module
    • Separated by campaign and company
    • Adjusts to your time zone
    • Supports PURL campaigns, Email, 800-number tracking, and SMS Text
  • Prospect Tracking:
    • PURL hits
    • Page views
    • Button clicks
    • Time spent on the page
    • Links clicked
    • Downloads
    • Custom Events
  • IP Suppression – We test, and so should you! Suppress your IP address and test without logging hits.
  • Design Export – Make a full backup of your images, PDF’s, HTML, and CSS to your computer.
  • Responder Segmentation – Export prospect lists by campaign and segment based on response metrics.
  • PURL renewal – This feature allows you to see when PURL credits are expiring and extend their expiration dates.

Coming Soon!

  • Additional User Interfaces – Purchase and run your own email, SMS Text, and 800# campaigns right from VDP Web!
  • PURL expiration notices
  • NCOA certification
  • Click–To–Chat

Questions About Our New Functionality?

Please call Josh at 800.735.2578



Cross Media & Integrated Marketing Budgets Rising?

Although the numbers are not out yet, the consensus between JFM and our widespread customer base is that marketing dollars are flowing again. Both in North America and abroad, inquiries to direct marketers for many types of cross media marketing programs are on the rise. In our mind, there are three reasons for the sudden increase:

  1. Executive teams that have been hording cash in the face of the liquidity crisis have begun to loosen the purse strings. Although we are by no means out of the woods and liquidity remains a major issue for many businesses, sitting tight, especially in the face of competitor activity, is not a viable long term strategy. Considering that the meaning of "long term" is now often measured in a few quarters rather than years, the shift is almost inevitable.
  2. Sales pipelines have emptied and new leads are required to keep sales coming in the door. The decrease in traffic to web sites, call centers, and brick and mortar locations needs both direct marketing and advertising to overcome the drop.
  3. Even though overall marketing budgets may have decreased dramatically, the cash earmarked for cross media applications has stayed constant or grown as an absolute figure. As executives loosen the purse strings these programs have received a disproportionately large share of the available funds.

Marketing service providers that incorporate multiple cross media channels in their product mix, including email, PURLs, variable data print, VDP dimensional mail, and more have seen a large increase in both inquiries and sales. It is not too late to enter into these markets by partnering with a firm capable of providing more than just the back end technology for cross media, but also the marketing expertise to make campaigns successful.